Purpose – This paper aims to demonstrate how consolidation within Europe’s mobile telecommunication markets requires willing buyers and sellers.\ud\udDesign/methodology/approach – After highlighting the resurgence in merger and acquisition (M & A) activity in mobile telecommunications, the paper draws on a variety of secondary sources to analyse the strategies of three companies.\ud\udFindings – The paper highlights the interwoven nature of the strategies of three companies: BT, Hutchison Whampoa and Telefónica. BT has returned to the mobile telecommunications market in the UK, with the company it did not acquire being purchased by Hutchison. As Hutchison implements a “double or quits” strategy in Europe, it has acquired operations from Telefónica, which, in turn, has exited most of its non-Spanish European operations to focus on Latin America.\ud\udResearch limitations/implications – The paper relies on secondary data and thus highlights the challenges of doing so and the need for more information regarding M & As to be in the public domain.\ud\udPractical implications – There is a need to adopt a sector-wide or regional approach for analysing the strategies of telecommunication companies.\ud\udOriginality/value – The paper uniquely provides an overview of three corporate strategies to show how they interact with one another.
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机译：目的–本文旨在展示欧洲移动电信市场中的整合如何需要自愿的买卖双方。\ ud \ ud设计/方法/方法–在强调了移动电信中的并购（M＆A）活动复苏之后，本文得出\ ud \ udFindings –本文重点介绍了三个公司（BT，和记黄埔和西班牙电信）的战略的相互交织的本质。英国电信已重返英国的移动电信市场，其并没有被和记电讯收购。和记黄埔在欧洲实施“双重或退出”战略时，已从西班牙电信（Telefónica）手中收购了业务，而西班牙电信又退出了大部分非西班牙欧洲业务，专注于拉丁美洲。\ ud \ ud研究局限/含意本文依赖于二手数据，因此强调了这样做的挑战以及需要在公共领域获得更多有关并购的信息。\ ud \ ud实践意义–有必要采用行业范围或区域性方法\ ud \ ud原创性/价值–本文独特地概述了三种公司战略，以展示它们如何相互影响。
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